Clerking at Rice Law: by Blair Beaty

My guess is that most people reading this right now have most (if not all) of the following accounts: Facebook, Twitter, Linkedin, and Youtube. And lets not forget about the several blogs they visit on a daily basis or their own personal blog they update on a daily basis.

How many people are using their social networking accounts to market their business/firm?

There has been a lot of debate on whether social networking is appropriate as a marketing tool for law firms. Some say that it isn’t the “traditional” route for drawing clients and that you lose the personal relationship when information is obtained over the internet. Others believe it does more harm than good by allowing dissatisfied clients to express their feelings to the entire web community. Still others just find it

To all the non-believers I would say consider the following pros of social networking:

  • Credibility via testimony. It offers quick feedback from clients/employees, etc. Clients can write recommendations on your profiles or “like” your status.
  • Repetition, repetition, repetition. If you keep seeing a certain name/word/symbol, it is bound to be stamped on your brain.
  • You can link your accounts to one another. For example, your firm blog updates can automatically pop up on your firm Facebook page which then can be sent to your Twitter page.
  • Details. Linkedin is especially good with mass content from Company overviews to individual associate profiles.
  • Last, but not least, it’s FREE! That doesn’t mean you should broadcast everything about your firm but name recognition does help.

I could go on about all the positive things that social networking can do for your firm or business but instead I’ll ask you one question:

How did you find this blog entry? My guess is not through Google….

Point proven.

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